PANDORA started over 30 years ago and was founded in 1982 in Copenhagen, Denmark by goldsmith Per Enevoldsen and his wife Winnie. What started as a family run jewellery business began to expand as the demand for their beautiful products grew. PANDORA’s charm bracelet concept was introduced in 2000 into the Danish market with a successful response, as this concept was embraced PANDORA began to expand into international markets. As the success of PANDORA grew so did the range of products available and PANDORA started to introduce earrings, necklaces, rings etc. to become what their vision is today; one of the world’s most recognised jewellery brands.
PANDORA’s mission is to offer women across the world a universe of high quality, hand-finished, modern jewellery products made from genuine metals at affordable prices, thereby inspiring women to express their individuality through contemporary designs, tell their personal story and unforgettable moments.
PANDORA’s extensive range of products available offer women something for every occasion, including a variety of charms, bracelets, rings, earrings, necklaces and pendants. The product combinations are endless, giving women the opportunity to design and create their own unique individual style.